MISSION & VISION

OUR VISION

Individuals are actively involved, fully understand, and can make their wishes known to choose the care they want.

OUR MISSION

We transform people into active participants in their care. We do this by educating, connecting and inspiring people to include advocacy into all aspects of health and healthcare.


OUR COMMITMENT

Approved by the Board September 21, 2022
Inclusion, Diversity, Equity and Access (IDEA) Statement

Our mission is to help people transform into active participants and partners in their own health care. To make this possible, we must advocate for inclusion, diversity, equity, and access (IDEA) for all individuals. Read Our Diversity Statement Here.


OUR AUDIENCES

Together, we build a supportive, informed, and inclusive health advocacy community—sharing resources, knowledge, and a common commitment to better care for all.

Patients & Families

Whether navigating a diagnosis or long-term care, we offer support, education, and resources to help patients and loved ones make informed decisions and feel empowered every step of the way.

Professional Health Advocates

We connect and uplift trained advocates by providing tools, networking opportunities, and the latest updates to help them deliver effective, compassionate support.

Allied Health Groups

We collaborate with healthcare providers, community organizations, and wellness professionals to promote holistic care and strengthen the impact of advocacy across the health system.

 

NO ONE SHOULD HAVE TO NAVIGATE HEALTHCARE ALONE

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